RAPHA MOBILE CCProject Details
The Rapha Mobile Cycle Club is a unique combination of gallery, shop and café. A meeting place where riders can share their passion for road racing. The Mobile Cycle Club will visit a different event every week including the Paris-Roubaix Challenge, the two Etape du Tour sportives, races in the UK and the World Championships in Copenhagen.
Wilson Brothers have converted a 7.5 tonne truck to create the Mobile Cycle Club. The vehicle is equipped with a retractable awning, beneath which a set of 6 glazed-top oak and steel display tables house Rapha product, publications and ephemera. Partnered with 6 (stackable) benches, these double as café style tables from which to view race footage on a satellite-fed 60” TV screen whilst enjoying a coffee An exterior display system, comprising a grid of ring-hooks fixed to the side of the vehicle, enables the Cycle Club environment to change at every stop, displaying special jerseys alongside framed photography and race memorabilia.
Rapha creates the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning rider, Rapha products blend style with optimum performance. A passion for road racing means Rapha is more than just a product company. It is an online emporium of performance roadwear, accessories, publications and events, all celebrating the glory and suffering of road riding.