ARIES ARISE
Project DetailsIn collaboration with Brinkworth we designed Aries’s first permanent store, a 385 Sq m space in London’s Soho.
The brand’s first bricks and mortar store is a fully flexible space with no hierarchy, functioning as both a curated concept store and art space that hosts collaborations, events, art installations and takeovers. To ensure flexibility was built into the very shell of the site, the walls were peppered with holes that the shelving system can be attached to, making them easily reconfigured and modular in design.
A unique aesthetic that combines industrial utilitarianism with touches of premium materials has been created for the Soho space embracing the building’s original fabric where possible.
Aries Soho, 31 Great Pulteney Street, London, W1F 9NN.
Photography by Louise Melchior
