BRAINDEAD x DSM LONDON
Project DetailsBraindead pop-up retail space at Dover Street Market, London.
We were asked by Braindead and Michael Kopelman @ Gimme 5 to create a temporary retail space.
The solution was a bespoke flat pack space that was developed off-site and reinstalled In DSM.
Despite being a kit it felt very permanent due to the materials used which included: recycled brick slips, hi-gloss tiles, re-purposed timber and motorway crash barriers.
The pop-up ran for 3 months over a Christmas and holiday period and sold special ltd apparel and products.
