BROOKS SEE-SAW
Project DetailsSee-Bike-Saw, for Brooks England.
See-Bike-Saw was an idea that came out of conversations with the Brooks England team.
After spending many years of attending industry bike exhibitions it felt that they were very same-same!
We were initially tasked to consider what were the main touch points of Brooks products? – and at the time that was leather saddles and leather grips.
It felt fun to try and get people to interact with these products in a different and engaging way.
Pairing down the See-Saw to it’s bare minimum and combining it with graphical oversized look of drop handle bars and classic Brooks components the See-Bike-Saw was born.
The piece Toured the world in many exhibitions, trade shows, parties etc .. and now resides in the Brooks permanent collection.
